Two wheels good
Along with walking, cycling is about as sustainable as it gets when it comes to transport. That’s why we are keen to do everything we can to promote cycling within and into the district, as cycling across London becomes increasingly popular.
If more of us cycled to work it would cut rush hour congestion, and result in a healthier, fitter workforce. Nearly a quarter of all car trips are made by people going to and from work. Many of these are relatively short journeys of less than 5 miles that could easily be cycled.
Get on your bike in Midtown
Watch this video to find out how easy (and inexpensive, and healthy) it is to ride to, from and around Bloomsbury, Holborn and St Giles.
Bike Week 2013
This year, Bike Week 2013takes place from 15 – 23 June. Bike Week events offer something for everyone; from families, schools and companies, to seasoned cyclists and those who have never cycled before. 2012 saw almost half a million people taking part in the celebrations of cycling across the UK. This year, Bike Week is asking the nation to dig out their bikes, get back on the saddle and fall in love with cycling all over again!
There are three key local cycle fairs in Midtown during the week which are not to be missed. inmidtown Ambassadors will also be distributing free cycle merchandise at the fairs.
- Tuesday 18th June 11.30am-2.30pm, Lincoln’s Inn Fields, Holborn. Details here.
- Wednesday 19th June 11.30am-2.30pm, Russell Square, Bloomsbury. Details here.
- Friday 21st June, 11.30am-2.30pm, Queen Square, Bloomsbury. Details here.
NEW! The GoToMidtown Cycle Route Map
We’ve just launched a local area cycle route map so that you can safely enjoy Bloomsbury, Holborn and St Giles by cycle. Please click the image below to download this new, free cycling resource. This was developed in partnership with Sustrans: the charity that’s enabling people to travel by foot, bike or public transport for more of the journeys we make every day.
Why cycling is good for business
Cycling is low cost in comparison with driving or using public transport – and equally it’s good for businesses too on many levels.
Businesses that care about their impacts and reducing them – and leading the way in terms of Corporate Social Responsibility – are generally the enlightened ones that also wish to support their employees in cycling safely, healthily and comfortably. There is no doubt that cycling is good for business, offers great health benefits, reduces emissions and contributes to the UK economy.
The site also includes guidance on pool bikes, cycle parking facilities and cycle to work schemes. Organisations who sign up will have access to fantastic offers for themselves and their employees, such as discounts on cycle parking, British Cycling membership and cycle security kits.
PleaseCycle: a new phone app to help you log your BikeMiles and get great rewards
If you start or end your regular cycle journey in the Borough of Camden, you qualify for BikeMiles. PleaseCycle is a new initiative launched by Camden Council to help encourage more people to “get on their bike. At PleaseCycle you can …
- Register now to log your miles to earn BikeMiles
- Download the free app for Android or iPhone
- Spend your BikeMiles on great rewards
- Track personal mileage / carbon / calories
- Compete with friends on the Leaderboard
London Cycle Hire Scheme in Bloomsbury, Holborn and St Giles
The London Cycle Hire Scheme has given cycling in the capital a great boost. You can find a map and details of the scheme here. So far the district has nine docking stations:
- Old North Street
- Southampton Place
- Montague Street(British Museum)
- Great Russell Street (Bloomsbury Street junction)
- Earnshaw Street
- High Holborn (Museum Street junction)
- Kingsway (South of Kemble Street)
- Theobald’s Road (by Bedford Row)
- Holborn Circus
We have already implemented a project of installing plant-locks. They’re a great way to add a little carbon-absorbing, bee-friendly greenery to the streetscape, at the same time as providing somewhere to park your bike while you go off to work or to the shops.
Other specific cycling routes
Cycling also offers a great new potential to seeing many of London’s historical wonders from a whole new perspective. You might even be more inclined to bypass some of the more popular touristic attractions for some “off-the-beaten-track” British treasures, with easier access and fewer crowds. For cycle friendly leisure routes across London click here to start your cultural journey.
The British Cycling Economy
The London School of Economics has produced an excellent, in depth report on the British Cycling Economy, which also includes this excellent infographic below. Click the infographic to view the full report.
Quick cycling facts
You might also be interested in the following quick cycling facts.
- 58% outer Londoners are considering cycling more in the coming year.
- Cycling can replace many short car journeys (under 2 miles which is 50% of outer London car journeys).
- 22,000 people share 5,000 share Barclay’s bikes daily in London.
- Cycling accounts for £2.9 billion in total contribution to UK economy.
inmidtown will continue to update this page as part of our commitment to promoting cycling to, from and throughout Bloomsbury, Holborn and St Giles. We welcome suggestions, comments and contributions!