Defining inmidtown’s BID area

Bloomsbury, Holborn and St Giles lie at the heart of London. Though historically and culturally rich, they have, in the past, been somewhat overshadowed, commercially at least, by the West End and the City of London, their neighbours on either side. This is even despite the area being home to the UK’s top tourist attraction – the British Museum – which people generally have trouble finding, and then after visiting move off to attractions elsewhere in London.

The next two to 20 years present real challenges but, more importantly, exciting opportunities.

This link takes you to an interactive map of the area, where you can search by business name or business type, from a database of 900 or so businesses in the area.  You can see that there are lots of things to do here, and plenty of reasons to spend time locally.

You may be wondering about the use of the term “midtown” to describe the area. We are using “midtown” as an umbrella term, and in no way intend to replace the names Bloomsbury, Holborn and St Giles. Similar to the West End, and the City, all three areas are made up of local village names, and we support the individual characteristics of Bloomsbury, Holborn and St Giles.  Consultation and feedback has supported the use of an umbrella term to enable this district to have collective currency.  More here.